Around The World In Payday Loans.

Hate them or love them but for most people due to an unforeseen emergency at some stage of their life a payday loan has definitely come in handy!

Our curiosity drove use to compare the size of this market around the world. To-do this we used an interesting tactic and researched the number of “payday loan”  related searches on google by country.

Below you will find the number of monthly searches for the keyword “Payday Loans” & also the number of various related searches. Although google has recently banned payday loans advertising on AdWords we have still included the cost per click that advertisers had payed to advertise their respective companies for those specific keywords.

South Africa

Monthly Searches:
Payday Loans: 6600+
Related Searches: 125 000+

Cost Per Click: $1 +/-

Loan Scenario:
Borrowing R2000 for 20 Days = Total Repayment: R2417.26

South Africa’s online lender LittleLoans  quoted on one if it’s blog articles that “SOUTH AFRICANS owe R1.63 trillion to financial institutions from a pool of 23,3 million credit active individuals.”

United Kingdom

Monthly Searches:
Payday Loans: 201 000+
Related Searches:  1.2m+

Cost Per Click:
$19 +/-

Loan Scenario:
Borrowing £200 for 20 Days = Total Repayment: £232

U.S.A

Monthly Searches:
Payday Loans: 368 000+
Related Searches: 3.8m+

Cost Per Click:
$10 +/-

Loan Scenario:
Borrowing $200 for 20 Days = Total Repayment: $235

 

Canada

Monthly Searches:
Payday Loans: 22 200+ searches per month
Related Searches: 170 000+ searches per month

Cost Per Click:
$9 +/-

Loan Scenario:
Borrowing $200 for 20 Days = Total Repayment: $230

Australia

Monthly Searches:
Payday loans: 12 100+
Related searches:  230 000+

Cost Per Click:
$12 +/-

Loan Scenario:
Borrowing $200 for 20 Days = Total Repayment: $248

NB! These type of small short-term unsecured loans are best used for those unforeseen emergencies as they can be expensive!

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